There are only two pages from 1938 for a 511 billion dollar industry. That just isn’t going to cut it. We know it. They know it. It’s just known. Guess what also isn’t included? Recalls. It’s all voluntary and self-regulation based. There is no testing. No hoops to jump through before a product sits on the shelves of our favorite store.
Read MoreTransparency is the condition of being easy to perceive or detect. When it comes to companies we choose to buy from, their commitment to transparency also creates an element of trust.
The truth is consumers are becoming more and more educated (by choice) because they want safer choices. I don’t see this market “trend” going anywhere. It is here to say because our health matters.
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