Posts tagged fda
Brand Transparency and The Consumer

Transparency is the condition of being easy to perceive or detect. When it comes to companies we choose to buy from, their commitment to transparency also creates an element of trust.

The truth is consumers are becoming more and more educated (by choice) because they want safer choices. I don’t see this market “trend” going anywhere. It is here to say because our health matters.

Read More
Heavy Metals Are A Problem

This isn’t a small issue. In 2007 61% of the lipsticks tested and on the market were found to contain lead. In 2010 all of the lipsticks tested by the FDA were shown to have lead. In 2013 The University of California tested a batch of lip gloss and found heavy metals in all of them.

Read More