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Shop safer products for Black women

We are on a mission to empower Black women & girls with the knowledge, clarity, & collective power to demand safer products & define beauty on our own terms.

We believe we can build a reality where Black women are free from harm - regardless of their neighborhood or bank account.

When Black women are well, we are all well.

Who we are

We are running into the risk of normalizing what we face at the hands of internalized beauty standards. We need relevant education, advocates in community spaces, access & opportunities for safer, and conversations to dismantle beauty standards and equalize social pressures.